Liaoning Agape Foundation LAF, a Chinese partner of Geneva Agape Foundation, raised over 350,000 RMB for two projects. They were all spent online on 9 September, the National Charity Day 99.
It is the third annual 99 Charity Day that Chinese internet giant Tencent initiated. LAF dedicated two projects < Angels with Broken-wings > and <Legal Education in School> to the online fundraising campaign, from which Tencent promised to match every penny collected within a certain time window. The campaign hinged on WeChat, the most popular messaging app in China, where is also the one-stand place to realize the campaigning, donation payment and posting on ‘Friend Circle’ after each donation is done.
<Angels with Broken-wings> is a long-term charitable project that LAF implements to help young people who suffer from life difficulties because of their physical and mental or family reasons in rural northeast part of China. <Legal Education in Primary School> aims to tackle the in-campus bullying by propagating the legal knowledge among primary and middle schoolers. The amount raised at the end of the 3-day online campaign exceeded the goal targeting at 10,000RMB for each project.
Picture shows the moment that LAF’s staff waited to click together on ‘Donate’ as soon as the ‘Matching donation’ time window opened.
Once the donation got through, the user would be told immediately how many ‘matching donation’ was received from various sponsors.