Liaoning Agape Foundation LAF, a Chinese partner of Geneva Agape Foundation, raised over 350,000 RMB for two projects. They were all spent online on 9 September, the National Charity Day 99.
It is the third annual 99 Charity Day that Chinese internet giant Tencent initiated. LAF dedicated two projects < Angels with Broken-wings > and <Legal Education in School> to the online fundraising campaign, from which Tencent promised to match every penny collected within a certain time window. The campaign hinged on WeChat, the most popular messaging app in China, where is also the one-stand place to realize the campaigning, donation payment and posting on ‘Friend Circle’ after each donation is done.
<Angels with Broken-wings> is a long-term charitable project that LAF implements to help young people who suffer from life difficulties because of their physical and mental or family reasons in rural northeast part of China. <Legal Education in Primary School> aims to tackle the in-campus bullying by propagating the legal knowledge among primary and middle schoolers. The amount raised at the end of the 3-day online campaign exceeded the goal targeting at 10,000RMB for each project.
![](https://ea953pbjgej.preview.infomaniak.website/wp-content/uploads/2024/07/99_donate.jpg)
Picture shows the moment that LAF’s staff waited to click together on ‘Donate’ as soon as the ‘Matching donation’ time window opened.
![](https://ea953pbjgej.preview.infomaniak.website/wp-content/uploads/2024/07/99_matchingdonation1.jpg)
![](https://ea953pbjgej.preview.infomaniak.website/wp-content/uploads/2024/07/99_matchingdonation2.jpg)
Once the donation got through, the user would be told immediately how many ‘matching donation’ was received from various sponsors.